"How Can You Make Your Brand a Rebellious Success?

To do that, you have to take inventory of what’s “the norm” in your category. Without that knowledge, you’re going blind.

But how far do you need to go for it to really work? “Can’t I just stick by big toe in the pond of expectation and rebellion to ‘try’ it out?”

In the words of Yoda, “There is no try. There is only do.” Really? Yes. Really."

- See more at: http://www.risingabovethenoise.com/botanical-bakerys-secret-recipe-that-tripled-sales/#sthash.gVtC4RaZ.dpuf

Brilliant package design.

I want to be a Chief Indulgence Officer.

That is a pretty spectacular job title.