Email Open & Click-Through Analytics from over ... - Retail Analytics - Quora
Sergey Zelvenskiy stashed this in marketing
Editorial Emails Deliver Value: Editorial emails are that provide value to the reader without a purchase & have nearly a 50% higher open rate & 100% higher click rate. Why? Because:
you are delivering value to the subscriberdeveloping your brand dialogueforming a positive feedback loop for opening a dialoguebuilding trustOnce you nail these things - you can sell people shit! But more that on that tomorrow.