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Beware of Discounts: How Being Bad at Math Costs Consumers


Stashed in: Economics!, Marketing!, Monetization, Psychology!, Selling!, Consumers

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Pricing is this insane intersection of psychology, marketing and economics.

33% more is good unless you are flying on an airplane and they confiscate 100% of it.  I wonder how the article explains airplane sizes costing three times as much?  Probably they can't amortize the container cost.

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