Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever - Alexis C. Madrigal - The Atlantic
Rohit Khare stashed this in Food
"The synthesis came along because there was a pizza parlor called Pizza and Pipes. It basically resurrected a Wurlitzer theater organ and the place was packed when they had an organist that actually played on the thing. And I thought, there is a demand for some kind of entertainment to go along with the pizza. But I'm not going to have something that heeds a player and I'm not going to do something that requires finding and restoring an antique. And some time as I was doing this, I went to Disneyland and went to the Tiki Room. It was Disney's animatronics. I said, 'That's pretty simple. I bet I can get my engineers to knock that out.'"
Ah, but don't forget about Orange County's own Pipe Organ Pizza. They used to run student field trips for lunch to learn about pipe organs.
Alexis Madrigal referred to Pizza and Pipes?!
Wow, we really do believe in the interconnectedness of all things.
(Greg, for context: I co-own the very last of the Pizza and Pipes restaurants.)