When the sale starts, all items are posted individually, roughly 30 seconds apart on the company’s Facebook fan page. Ms. White’s sister-in-law, Krissy White, is her customer service support person on sale nights. Krissy makes sure people know how to shop, gives sizing recommendations and tells customers when their item will ship.

The company uses the application Soldsie to process Facebook transactions. Soldsie provides inventory management, invoicing, payment processing, shipping, comment and order management, and the app generates stand-by e-mails for people who order out-of-stock items. “One on the best features they offer is that people don’t need to leave their e-mail address on Facebook, like they did when I was manually processing the all sales by hand. And it’s a major security feature and value add for my customers,” Ashley White said.

Polkadot Alley charges $2 per item for shipping, with a cap of $8 per sale. All items ship within 48 hours of payment being received. “Typically, we sell things on Facebook slightly below retail, unless we are doing deep discounts to move excess inventory in the warehouse,” Ms. White said.

One more step in the direction of putting the whole Internet inside Facebook.