Amazing stat of the day: According to the survey, 92.6% of teens said that the social network of Mark Zuckerberg became ground for bullies.

That's horrifying.

having non-real profiles is not such a bad idea

I think it's pretty impossible to maintain a non-real profile the way these teens use it.  Even if the name was non-real, the social friendships are the same, the picture content is, and there's always all the gossipy ways people find out.  Teens go to these networks to serve a social need in their offline circles and to share experiences with people they know offline, not for meeting new general people on the services.