Soju drinking tips: The ceremony, mixology, and regret of Koreaâ€™s worldwide best-seller
Halibutboy Flatfish stashed this in Eat drink party
Did you know that Jinro soju is the best-selling booze brand in the world? Not bad for a product enjoyed (if that's the right word) almost exclusively by current and former residents of a tiny peninsula!
I had no idea.
The statistically typical South Korean adult drinks more than three times as much booze as his American counterpart, a chart-toppingÂ 9.6 liters of liquor per year. Whether he ought to slow down a bit is a matter of dispute. (Indeed, the record reflects that disputesâ€”in the form ofÂ drunken fistfightsâ€”are no small part of the soju lifestyle.) But there is no doubt that the thirst for the native spiritâ€”a 9-million-bottle-a-day habitâ€”is responsible, year after year, forJinro sojuâ€™s ranking asÂ the best-selling booze brand in the world. We may safely expect Jinro to sell about 60 million 9-liter cases this year and for the runner-up, Smirnoff vodka, to move about 25 million. The only other field in which South Korea is so dominant isÂ Olympic archeryÂ (a sport which, ironically or not, demands a steadiness of hand and soul inconsistent with the soju-hangover lifestyle).
Twice as popular as Smirnoff, the #2 booze brand in the world?! Wow wow wow.
Soju loves watermelon.
Online research indicates thatÂ watermelon-soju cocktailsÂ are somewhat popular. In-the-field reportingâ€”that is, bumbling into a Koreatown restaurant which, lacking a white piano or an indoor waterfall, is decorated with old chopstick wrappers scrawled with patronsâ€™ messagesâ€”indicates that people who loveÂ watermelon-soju cocktailsÂ will express it by writing, "I â™Ą watermelon soju." Ask yourself: Are those the kind of people I want to be hosting?