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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning


Stashed in: Advertising, Augmented Reality!, Mashable!

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Yikes:

This is exactly the sort of thing that made William Gibson quit writing science fiction. We seem to be entering an era where tastemakers are willingly accepting augmented advertising that is flashed on their eyeballs by the world's most technically advanced multinational. That's more cyberpunk than most cyberpunk.

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