Pinterest Drives Offline Retail - Business Insider
Geege Schuman stashed this in Consumer Trends
But how did pinned items originally come to the attention of consumers? Google, email, blogs? Pinterest itself?
Vision Critical found that 50% of the items caught users' attention while they were casually browsing Pinterest itself (24% on a stranger's boards, 19% on a friend's, and 7% on a retailer's). Another 10% came from Pinterest searches. These numbers are a testament to Pinterest's power as a kind of user-generated digital retail catalog that shoppers flip through for ideas.
Unlike traditional showrooming, which is spurred by e-commerce giants like Amazon and eBay, reverse showrooming seems to have its roots in social media and social commerce: friends' and strangers' recommendations can inspire shoppers' purchase decisions, offline and online.
I regularly get bored with Pinterest these days. Am I unusual?
The data suggest that.