Pinterest Drives Offline Retail - Business Insider
Geege Schuman stashed this in Consumer Trends
Stashed in: Pinterest, Commerce, Valuation
But how did pinned items originally come to the attention of consumers? Google, email, blogs? Pinterest itself?
Vision Critical found that 50% of the items caught users' attention while they were casually browsing Pinterest itself (24% on a stranger's boards, 19% on a friend's, and 7% on a retailer's). Another 10% came from Pinterest searches. These numbers are a testament to Pinterest's power as a kind of user-generated digital retail catalog that shoppers flip through for ideas.
Unlike traditional showrooming, which is spurred by e-commerce giants like Amazon and eBay, reverse showrooming seems to have its roots in social media and social commerce: friends' and strangers' recommendations can inspire shoppers' purchase decisions, offline and online.
I regularly get bored with Pinterest these days. Am I unusual?
The data suggest that.
7:51 PM Aug 17 2013