How to Craft Your Own “Startup Legend”
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One of eBay’s first employees got tired of getting rejections from reporters to whom she pitched founder Pierre Omidyar’s story. So she “romanticized” the auction site’s launch by saying Omidyar had started the site to help his fiancée find the Pez dispensers she collected. Everyone loves Pez, and everyone took to the Pez story, revealed only years later to be false.
8:54 PM Jun 19 2012