Good article despite the linkbait title, Shane:

http://shanebarker.com/7-cut-throat-internet-marketing-strategies-that-never-fail/

I think the key is #5:

5. BUILD AN APPEALING WEBSITE

Although it seems like common sense, many businesses are ineffective at building a website that appeals to potential customers and draws in increased traffic. When a website is sloppy or unpleasing to the eye, you will simply be spinning your wheels without making any progress. Even if you do happen to land more traffic on the site, you will not notice any increase in sales when the customers are confused or unpleased with the display of your products. It is essential that Internet marketing strategies include time and resources spent building an exceptional website.