Sign up FAST! Login

Kleenex Builds Flu-Prediction Tool | News - Advertising Age

Stashed in: Big Data, Advertising, Marketing, Health Studies, Big Data in Healthcare

To save this post, select a stash from drop-down menu or type in a new one:

The brand is preparing to roll out MyAchoo, which Kleenex Brand Manager Anna Elledge says is a proprietary forecasting model using Centers for Disease Control data. It will live at starting later this month. It goes beyond other cold and flu trackers like Google Flu Trends or the Cold-FX app, by predicting where germs will strike within the next three weeks -- not just showing where they already are, Ms. Elledge said. Preliminary tests suggest the tool is 90% accurate, she said.

You May Also Like: