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Users don’t hate change. They hate you.

Users don’t hate change. Users hate change that doesn't make their life better, but makes them have to relearn everything they knew. In fact, users don’t like change that might improve their lives if they don’t perceive the value of that change.

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Stashed in: Design!, DO NOT WANT!, Medium

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Great article. I read the whole thing and recommended it.

I love this line:

Beautiful, beautiful, beautiful, simple, beautiful, beautiful, familiar, beautiful, beautiful, beautiful… have we convinced you yet?

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