Yesterday at #getbigger Khosla talked about making emotion rather than utility the most important part of a product. Jobs was able to accomplish this with iStuff, Khosla also mentioned a couple other companies, i.e., instagram. What/Who are some good resources of making emotion a part of a product?

http://pandawhale.com/convo/263/get-bigger-with-106miles-and-vinod-khosla-getbigger

This is related to Sally Hogshead "Passion" trigger: http://www.youtube.com/user/SallyHogshead#p/c/D85E49282A6F6868/1/nG0WiP5ux1Q

Great YouTube video, Tim.

The Sally Hogshead book that Vinod referred to is called Fascinate.

106 Miles members are familiar with the saying, A product must appeal to one of the 7 deadly sins: Vanity, Greed, Gluttony, Lust, Envy, Anger, or Laziness.

But I like Sally's nomenclature better: Lust, Mystique, Alarm, Prestige, Power, Vice, and Trust.