Tom Waddington, a Web developer for the craft website Cut Out + Keep, discovered on June 28 that Facebook had included code for a disabled "Want" button within the Javascript of its list of social plug-ins.

Facebook already controls all the NOUNS with profiles and pages.

Now the move is on to control all the VERBS, too.

First, there was LIKE. Then SUBSCRIBE. Then LISTEN, WATCH, and READ. Then FOLLOW.

It was just a matter of time before they snatched WANT, too.

Notice how NEED is conspicuously absent.

Facebook figures your needs are already taken care of:

I can't remember how long it's been since I wanted a Want button... http://www.firstretail.com/blog/Universal_Want

I used to call it the personal RFP: http://www.realtea.net/personal_rfp

VRM, Fourth Party and the Empowered Consumer What happens when you reverse the marketing funnel and you allow a consumer to specify exactly what they want? So a merchant or manufacturer would be able to go to the market and ask 'who is looking for this item at this price at this location?' and will obtain a list of qualified buyers. A number of ideologies and start-ups are taking advantage of web-technology to allow consumers to publish their needs and wants - will the end-result be a new breed of electronically enabled 'middle-men'? (April 2011)