I cannot believe Yahoo is using Imgur for image hosting.

Yahoo runs Flickr and global infrastructure for 800 million people. So... what gives?

Liz Gannes writes:

Imgur is marginally profitable — from a combination of advertising, donations, pro accounts and enterprise deals — and has been since nearly the beginning. Imgur (pronounced “imager”) was founded by Alan Schaaf, who created it when he was an Ohio University undergrad as an alternative to the less-than-ideal existing image-hosting services available to Reddit users.

That’s certainly a salivating combination for venture capitalists and acquirers, who have been circling the company. “People are literally — literally — sliding term sheets under their door,” said one source.

Literally? Really? Really??

It sounds like Marissa Mayer did the deal with Imgur to show them how Imgur-friendly Yahoo can be:

Perhaps the most high-profile of those who have shown interest in Imgur is Yahoo CEO Marissa Mayer, who has visited the startup multiple times recently, sources said. Her company has already gotten a foot in the door with a hosting partnership that was signed in February of this year, but was never announced.

Of course, Yahoo already has Flickr, its own photo-sharing site aimed at consumers. But Imgur specializes in the neighboring category of images: A mix of photos that have been manipulated in Photoshop, drawings, screenshots and memes.

Huh?

I assure you that you can host the same images on Flickr as you can host on Imgur.

WTF, Yahoo?

So basically Yahoo Fantasy Sports couldn't figure out how to do image hosting?

Imgur created custom infrastructure for Yahoo sports properties to support uploading and hosting for users who upload avatars and other art for their fantasy sports leagues. The experience is branded “powered by Imgur.”

Imgur provides similar services for companies including Stack Exchange and Virgin Universal Music U.K.

One critique of Imgur has been its dependence on referrals from Reddit. But the company said Reddit now sends less than 50 percent of traffic.

That's right, Google and Facebook send them hella traffic, too.