Amazing transformation... but at what cost?

Cost?

I take the message of this video to be that if we take a big first step in the right direction (CLEAN UP!), then it's much easier to keep heading down that fruitful path.

I mean the cost of him being used as a product of marketing.

Oh. Right. There is that. But there's also a benefit to him in getting his life on track.

how often are homeless people (or poor people...global poor too) used as art?  

Not often. I've never heard of it till now, actually.

We are all used all the time.  

The fundamental question is whether or not we give our permission and have the agency to offer it.

Rob, that's deep.

Rob jumped to the punchline quite well!