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More bogus viral compassion marketing


Quit talking negatively about your weight and eat Special K and spread our ads on Facebook via UpWorthy.

Special K fattalk

Stashed in: Advertising, BuzzFeed!, Upworthy!, Advertising

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One more.   They are probably worse than tobacco at this point 

http://www2.kelloggs.com/FamilyArticle.aspx?id=4640

Or at least in the same playing field. I'm not sure they would deny it, either.

I was bored so I flooded #fightfattalk with Special K ads 

Some social media editor at Leo Burnett must be wtf. 

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