NUX Growth Hack: Make a professional video, not a tutorial, tour, or tooltips.
Adam Rifkin stashed this in Growth Hacks!
There's some questionable advice in this article on how to make an MVP -- he recommends Heroku + Mongo/Riak over AWS for pricing reasons?! -- and he makes it sound so much easier than it actually is in practice.
On the plus side, he has a decent rundown of SaaS products to consider for your startup.
And advice item #8 -- to make a video instead of a tutorial, tour, or tooltips for your New User Experience -- is very actionable for the growth hacker in all of us.
This Quora link contains some decent video production companies startups can consider: http://www.quora.com/Where-do-most-startups-get-their-product-demo-videos-made-How-much-do-they-cost