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The Pink & Blue Projects: Exploring the Genderization of Color | Brain Pickings

Stashed in: Women, Awesome, Colors!, XX, @brainpicker, XY, @pink

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"Pink was once a color associated with masculinity, considered to be a watered down red and held the power associated with that color. In 1914, The Sunday Sentinel, an American newspaper, advised mothers to ‘use pink for the boy and blue for the girl, if you are a follower of convention.’ The change to pink for girls and blue for boys happened in America and elsewhere only after World War II."

Pardon if this is a re-stash. 

No worries, it is a great article. 

It makes us question commonly held beliefs and biases. 

It makes me want to think pink more. 

This came up while a friend and I were working on a logo for a charitable organization that promotes equal opportunities for young girls and boys. We tried to incorporate both pink and blue into the design but ended pushing the hues of both to be more teal-ish because a subset of women were put off when the pink was too "girly"

Teal does seem to have a universal appeal to it. 

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