Scary, but gets the point across.

Do things have to scare to get their point across?

To have a big impact, they probably need to stir emotion, to drive the point home, otherwise you won't even pay attention, or even remember what you did watch.  Like the difference between an average movie, that you quickly forget, and a great movie, that you are still thinking about the next day.

I'm a speeder, and that made it real for me, made me think of what it would be like to hurt and possibly kill others.  Just telling me not to speed, doesn't cut it;  fear of a ticket (increased insurance more so), an accident, or hurting others or myself is what needs to be on my mind to get me to rope myself in.

I see your point. They made it real by painting a very scary picture of the worst-case scenario.

And now the video is gone. One thing that sucks about YouTube.

I know! I added a new link from a different video site.

Thank you Martina! I do notice things being taken down from YouTube regularly, unfortunately.

Maybe it's a good way to tell us, leave a little note; which will alert us that the link is broken, and we can try to get it replaced ;)

All the ones I know are currently broken are here: http://pandawhale.com/ifindkarma/youtube-killed

While I'm not sure whether I saw this ad, I just returned from a week in Australia (near Melbourne) and a week in New Zealand on the North Island.  They do drive slowly in both places, but except for a few highways, they sort of need to.  Perhaps it was just driving 2500km on the left side, but all of those narrow two-lane winding, hilly, bumpy roads were dangerous enough at the posted speed limit.  Every single road in Silicon Valley, and much of the US, that I've been on is at least 25-40% wider than street and country roads in either place.

So maybe the key to getting people to drive slower is narrowing the lanes?

Hah, kind of defeats the purpose.  Safety = (1 / (1+lane margin)) * speed.  Wider lanes allow more speed for the same safety.