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Booth Babes Don’t Work | TechCrunch

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Lastly, there still exists the “stripper and steaks” mentality in sales, where it’s less about the product and more about relationships and the art of the “close.” Booth babes have long been a part of this dog-and-pony show in this old approach to sales. The new startup enterprise players are obviously changing much of this mindset where the product is the only thing that matters and sales people now facilitate the deal, not close it.

I am not here to participate in the bigger social debate on whether exploiting women as booth babes is bad for all of us in the long run…or if it’s simply wrong. I just wanted to state that if you were so inclined to take up this debate, I can offer you a sound business reason to support your opinion: Booth babes don’t convert.

tl;dr: Product is the only things that matters.

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