When you can’t decide, flip a coin. 

We all wrestle with decisions, particularly when the available data doesn’t point to a clear way forward. One job candidate has better credentials, but another overflows with innovative ideas and great questions. Which do you choose? According to David Eagleman in Incognito, a simple coin flip may help. This doesn’t mean putting your faith in luck. When you flip the coin, pay close attention to your reaction: If you’re relieved at the side that lands up, you’re likely confirming what your unconscious mind was trying to tell you all along. If you long for a do-over, your inner mind wants to steer you toward the other choice.

I like this simple idea to force ourselves to face what we are really thinking. Kind of ingenious, actually.

It truly is. http://pandawhale.com/post/443/when-you-have-to-make-a-hard-decision-flip-a-coin