IKEA bypasses QR codes, catalog to use augmented reality
Fred T stashed this in cool stuff
I'm astonished by this usage of AR. That's cool and not too geeky to see mainstream use!
It's a really good reminder of just how simple it needs to be to be compelling to regular people. It's funny, I'm struck by how it feels like you're using your smartphone like a mouse over the paper. It's also interesting that people would use a phone or a tablet to "read" a paper catalog. I imagine they've done a lot of testing.
My sense is that users would "browse" the catalog then stop when they find something interesting and "dig in" with the phone. Very interesting. I love the video, really nicely done.
Thanks for posting this, I probably wouldn't have seen it otherwise (one of the beauties of discovery in this here Pandawhale!)