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Who Really Owns Your Craft Beer? |

Stashed in: Business Facts, Alcohol!, Beer!

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"Thanks to rounds of industry buyouts, combined with marketing that’s been declared by beer enthusiasts as misleading—or “crafty”—it’s sometimes difficult to tell which beer brands are truly the indie craft operations they present themselves to be."

In other words, "indie" and "crafty" are marketing terms that have been usurped by the big players?!

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