Etuk is CEO of DimensionU (formerly Tabula Digita), a suite of games focusing on core K-12 subjects. He opens the documentary by claiming the popular educational models of today don’t inspire motivation in students. But students, he says, have the tendency to motivate themselves.  The documentary references the motivating power of video games in an educational context. Etuk points out that when introduced to new games, children practice a try/fail/try/fail behavior, playing the game for longer and longer time periods until they achieve mastery. He believes this kind of self-motivated interactive model has a place in education.

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For some reason "core K-12 subjects" is a phrase that rubs me the wrong way.