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Oscars by the Numbers: How Ellen's Selfie Tweet Spread Like Wildfire


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Lightning in a Tweet!

This is impressive:

"Tweets about the Oscars were viewed over 3.3 billion times worldwide," Fleischman wrote.

SEE ALSO: Twitter Took Home the Only Oscar That Matters

Drilling down, Fleischman discovered that 5.5 million people sent 19.1 million tweets, and 37 million people viewed them on Twitter.com as well as Twitter mobile and desktop. "That’s nearly as many as the 43 million people who watched the show," he noted.

It appears he is trying to infer that Twitter conversations helped the Oscars net its highest TV audience since 2000, when 46.5 million watched the Academy Awards that year.

It's now clear that Twitter has nowhere near the engagement of Facebook:

Ellen's selfie tweet now holds the record for most retweets, sitting pretty at 3.2 million RTs as of Tuesday after quickly surpassing President Barack Obama's "Four More Years" tweet on Sunday.

  • 8.1 million people saw the tweet a total of 26 million times (impressions). "The way we measure views is by looking at a metric known as impressions: how many times tweets are displayed to users," Fleischman said.

  • 13,711 web pages embedded the tweet, and those embeds were seen 6.8 million times by 5 a.m. ET on Monday.

  • Overall, the tweet was seen 32.8 million times.

  • The tweet has been retweeted more than 3.2 million times (it was at 2.4 million RTs by 5 a.m. ET on Monday.

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