Before we imagine the possibilities, let’s look more closely at the pathbreaking animated shorts that stand before us today. The stories of both Windy Day andBuggy Night are simple but effective ideas designed to explore the interactive concept: in one, a mouse loses his hat on a windy day, and in the other, a group of bugs attempt to hide from a hungry frog. Since most readers of this site will not have a Moto X readily available to experience these shorts, simply imagine that you are standing in the middle of an animated scene. The action takes place all around you in a 360 degree space. Anywhere you turn your phone—left, right, up or down—could potentially reveal something happening. The film’s running time depends entirely on how often you, the viewer, chooses to move your camera—the more you move it, the longer it takes to finish the story.

Cool.