'Robotics for kids' start-up raises $3 million - The Term Sheet: Fortune's deals blog Term Sheet
Robot Launchpad stashed this in +Robots+
No programming. No forced learning. Just play creating learning.
Each block magnetically connects on any face - each block does something different. Whatever you build works differently depending on what you connect. Makes people interested in how stuff works. We have a set on the table and everyone who comes by picks them up, starts playing and then gets fascinated.