Mark Wilson writes:

It’s a picture painted well by the team from Floating Sheep, who compiled a million tweets, scanning for words like “beer” and “wine” to plot the alcoholic preferences across the U.S. What they uncovered is essentially the United States of Cheap Beer--a map of the generic, though perfectly tasty, lagers and pilsners that we loyally drink region by region.

You’ll also spot a U.S. vs. Mexico* beer war going on in border-town regions. The data you’re seeing was measured over the period of one year, but it would be interesting to watch how beer preferences play out over time through years of tweets plotted in an animation. No doubt, you’d see not just regional cultural preferences but which companies had deployed the most effective marketing campaigns.

* Interestingly enough, Femsa, the Mexican company that makes Tecate, Dos Equis, and Sol, was just purchased by Dutch brewer Heineken. So the border war may go cross-continental.

See more at the floatingsheep.org website.

It's PBR all over my area (Reno/Lake Tahoe)

I'm really surprised PBR is not showing up at all.