http://recode.net/2014/04/10/the-rise-of-the-data-natives/

Today we are witnessing a new revolution, this time of “data natives” who expect their world to be “smart” and seamlessly adapt to them and their taste and habits.

While digital natives were most concerned with what they can do with technology, data natives are more concerned about what that technology can do for them.

• Digital natives program their thermostat. Data natives expect the thermostat to program itself.
• Digital natives use the Starbucks mobile app. Data natives want the app to know their favorite drinks — and when to suggest a new one.
• Digital natives use a cloud-connected baby monitor. Data natives expect their baby monitor to automatically calculate crying percentiles based on millions of other babies.