1. Customers
2. Value Proposition
3. Channels
4. Relationship

Thanks Tristan.

It's a good framework, and it's important to keep this in mind:

Since we’re focused on Product/Market Fit prior to scaling, we won’t be testing our marketing Channels and Relationship so they’re a bit greyed out on the storyboard.

This one will take a long time to improve. Difficult to get the usability of a framework right. Lots of usability testing ahead.

Yeah, usable frameworks are hard to create but often just a common vocabulary is useful.

Bingo....just enough to communicate with a mentor in short order.

Although I do think some frameworks have a specific purpose.

Unfortunately, most tools are misused and everyone is banging away at nails with a screwdriver.

I've never heard that nails-screwdriver metaphor before but it is apropos.

I was thinking of the saying "when all you have is a hammer, everything looks like a nail".

Depending on the audience I sometimes say, "Tools can be used for good or evil. You can assemble furniture with a screwdriver, or you can stab yourself repeatedly in the eye with it. Your choice."

I don't think it's evil to stab yourself repeatedly in the eye. Just masochistic.

Evil is stabbing someone else repeatedly in the eye.

Although I do like the thought of Ikea's new slogan being "purveyors of good and evil".