Interesting

What's horrifying is that Facebook went public without having figured out their monetization.

Having said that, this is a cool idea: "The idea is that Facebook already reminds you about the birthdays of friends. If it stuck a “buy them a cool, cheap gift or gift card” link beside the prompt to send them a birthday wall post, it could drive an incredible amount of sales. With just one 30% taxed $10 sale per each of the 432 million American, Canadian, and European users, it could earn an extra $1.3 billion a year and boost revenue per each of these users by 30%."

And now Facebook gifts are very real.

Let's see if people buy them in ever-increasing amounts...