Instagram as a vehicle for political dissent?

Yes, when the subjects are people making out with Chick Fil A signs in the background.

All this controversy has gotta be good for Chick Fil A's business, right?

Yes, very good or business.

There's no such thing as bad PR.

What does this have anything to do with chicken?

Prometheus, are you seeing this.

The chicken fast food joint needed a way to get more people to come in.

So they fabricated a controversy designed to keep themselves in the news.

And it worked.