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Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans | Adweek

"The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides," says Joanna Monteiro, executive creative director at FCB Brazil.

Says Max Geraldo, FCB Brazil's executive director: "The beauty of this project is in CNA's belief that we develop better students when we develop better people."


Stashed in: Brazil, education, Restore your faith in humanity., The Feels, Aging, Education, Language, Languages, Aging

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What a wonderful program. Win-win.

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