Ikea's Facebook ad campaign uses mobile data to prove effectivenes
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Ikea says Facebook Ads work.
The article doesn't explain why advertising Ikea on Facebook gets more people to actually go to Ikea.
The power of suggestion?
The test campaign, conducted over two weeks, matched Facebook usage and EE data to measure the uplift in visits to the Ikea store in Cardiff from those who had seen targeted Ikea adverts on Facebook. The results showed an 11% average increase in store visits among more than 172,000 people who were served adverts, compared with an otherwise identical same-size group that had not seen the adverts.