Sign up FAST! Login

People who think well, write well. ~David Ogilvy

Stashed in: Marketing!, Words!, Communication, Blogs!, Mad Men!, Writing!, Writing, @brainpicker

To save this post, select a stash from drop-down menu or type in a new one:

David Ogilvy was one of the original "Mad Men".

I love these 10 Tips on Writing from The Unpublished David Ogilvy:

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.


For more, I encourage you to read the Brain Pickings article.


Has anyone read the book mentioned in point #1?

"Writing That Works; How to Communicate Effectively In Business" -- Amazon

No. But I'm tempted.

(hat tip to Todd Chandler)

You May Also Like: