Sign up FAST! Login

Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing | TechCrunch

Stashed in: Traction, Marketing!, Awesome, Growth Hacks!

To save this post, select a stash from drop-down menu or type in a new one:

More on growth hacking.

They make it sound easy:

Just as a software engineer builds technology in a logical flow, a growth hacker uses data to build (“bakes in”) growth into a product. A growth hacker’s process is diligent, thoughtful, and purposeful. Traditional marketing skills do not lead to this engineering perspective on virality. A product goes viral through baking in growth mechanics – it is hardly ever random.

If it were that straightforward, every product would have a billion users.

Most products cannot be growth hacked.

Jargon is anathema to me and "growth hacker" is no exception. That said, if the whole "growth hacker" trend means marketers get a bigger seat at the product table, then I'm all for it ... but one thing I find disturbing is that the "growth hacking" movement seems to willfully flaunt its desire to bend or break the rules of professional conduct to grow the business. I don't disagree that grey-hat and black-hat tactics work but would we tolerate "finance hacking" or "regulatory compliance hacking" as laudable endeavors? I sure hope not.

I agree. There's an inherent problem that if you "just go by the numbers" you can end up in black hat territory even if you never intended to:

Awesome sauce (to quote Mr. Panda himself). THIS is why I'm a whaler. I never would have found my way to that A site. Thank you again, Eric!

Peter Drucker says What gets measured gets managed.

Tom Peters says What gets measured gets done.

Therefore, be very careful what you measure.

You May Also Like: