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The 10 Algorithms That Dominate Our World - Recommendation Engines are #5.

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5. "You May Also Enjoy..."

Sites and services like Amazon and Netflix monitor the books we buy and the movies we stream, and suggest related items based on our habits.

The 10 Algorithms That Dominate Our World

Like any automated process, this ubiquitous feature of the 21st Century comes with its pros and cons. While it can be extremely helpful to receive such recommendations, they can also be spectacularly way off the mark — particularly after purchasing a children's book as a gift for your 3-year-old daughter.

Indeed, along with PageRank and Facebook's Newsfeed, these algorithms are creating a so-called filter bubble, a phenomenon in which users become separated from information that disagrees with their viewpoints — effectively isolating them in their own culture of ideological "bubbles." This could result in what Eli Pariser calls "information determinism" where our previous internet-browsing habits determine our future.

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