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14 Must-See Social Media Marketing Success Stories | CIO

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Some of these are very good.  But where is Oreo x Super bowl 48 "Dunk in the Dark"?!  That exhibited the same timeliness as Arby's Grammy post.  

The power of staying up on pop culture/popular trends, and even memes (ala Baauer, Turn Down for What)...

And yet, all of these seem dated / played when I look at them now. 

No nostalgia value. 

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