Facebook is making massive amounts of money on sky-rocketing mobile usage
J Thoendell stashed this in Tech
What’s interesting: Perhaps unsurprisingly, mobile usage is the growth engine for Facebook. In the second quarter, Facebook reported 399 million mobile-only users—that is, users who never use Facebook on a desktop. That was up 180 million from the prior year
It is unbelievable how lucrative mobile ads are.
Twitter's only problem really is figuring out how to get more mobile engagement.
If Twitter were as engaging as Facebook, they'd be making a fortune.
Worth repeating: Facebook mobile-only usage has grown from 180 million a year ago to 399 million now.
No wonder WhatsApp is so important to them.
No other app has the same engagement on mobile.