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Mobile Ads!

By Adam Rifkin

 

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Making Video Ads That Work on Facebook’s Silent Screen

Verizon CEO Lowell McAdam on Why They Paid $5 Billion for Yahoo acquisition:

This Is Twitter's Plan To Get A Piece Of The $70 Billion Spent On TV Advertising

How Snapchat Filters Make Money: Augmented Reality Ads

Pew Study: People Read Longer News Stories on Their Phones

When the Screen Moves Just as You Tap

Facebook, the world’s most addictive drug

Google’s 2016 mobile search algorithm update makes having a mobile-friendly site even more important.

Three search marketing trends you need to know: Google AMP, app SEO and machine learning.

What is Facebook Audience Network and why does it matter?

How Facebook Squashed Twitter, by Ben Thompson, Stratechery

June 2013: 14.3 trillion web pages are live on the Internet.

Slack and the search for the killer bot, while Facebook helps companies build their own Messenger bots, by the Verge

The State of the Consumer Interwebs 2015

2016’s Biggest Social Media Trends for Business, by Ryan Holmes, CEO of Hootsuite

Mobile, ecosystems and the death of PCs, by Benedict Evans

The Cost of Mobile Ads on 50 News Websites

Snapchat to Pitch Animated-Selfie Ads to Hollywood Studios

Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster, by John Koetsier of VentureBeat

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web...

iOS9, Peace, and the Allure of the Ad-Free Internet

Instagram Advertising API will help it grow mobile ad revenues from $600 million in 2015 to $2.8 billion in 2017.

Click-to-install rates - an analysis of 12 million app links

These are the 25 most popular mobile apps in America

The Alleged $7.5 Billion Fraud in Online Advertising

Why Apple Wants to Let You Block Ads

We're into the mobile social fin de siècle. ~Alexis Madrigal

How Snapchat's CEO Plans to Conquer the Advertising World

New data shows losing 80% of mobile users is normal, and why the best apps do better

The Nine Slides That Matter From Mary Meeker's State of the Internet

Longtime Twitter Cheerleader Chris Sacca Is Dropping the Pompoms

How Facebook's News Feed Will Change on Mobile

Alexis Ohanian tweeted the Hank Green Medium post on $1000 CPM, Twitch subscriptions, and future YouTube video monetization.

Mobile Ad CPM Rates 2015

Brands that Google says do a great job with mobile.

Circa: What went wrong

The Typical Twitter User Is A 37 Year Old Female [STATS]

Instagram Takes Another Step Toward E-Commerce

Tinder Bud Light Ad Video shows what a Tinder ad looks like.

Snapchat Discover Video Ad Model Resembles TV

March 2015: Tinder with 46 million monthly active users is worth $1.6 billion as a standalone business.

Facebook Pitching Advertisers on “Anthology” Video Package

Nov 2014: 75% of Pinterest traffic is mobile, 50% of emerging markets are men. More men use Pinterest than Sports Illustrated + GQ combined.

'Superconsumers' Of Color Buy More Of Everything

Social networks are falling over themselves to join the billion dollar rush in mobile app advertising

A comScore study shows that most people download zero new apps per month

Americans spend 3 hours a day on smartphones. Half use fewer than 4 apps. How Cards are quietly transforming the Mobile Web...

Snapchat Stories is now a threat to Google, Facebook, and Television. Snowpocalypse Snapchat story was watched by 25 million people.

Jan 2015: Facebook has 1.19 billion monthly mobile active users, and 70% of ad revenue is from mobile ads.

Marissa Mayer’s Plan for Yahoo Takes Hold. The Question Now Is Time. - NYTimes.com

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