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This Is Twitter's Plan To Get A Piece Of The $70 Billion Spent On TV Advertising

Stashed in: Twitter!, Brands!, Advertising, Awesome, Coca Cola, Anne Hathaway, Valuation, Data Mining, Mobile Ads!, Microentertainment

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Twitter believes…

  • That more and more, people don't watch TV without looking at a tableticon1.png or a phone at the same time.  
  • That those people will tune in on their big screen to keep up with the conversation on their small screen.  
  • That it can sell ads that will "amplify" these conversations – and get people to tune into specific TV shows.
  • That a brand like Coca-Cola will buy Twitter ads to get people to tune into TV shows that are sponsored by Coca-Cola.
  • That brands will prefer to spend their digital advertising budgets driving consumers to TV, where they'll see commercials, which tell good "brand stories," rather than on banner ads.
  • That TV networks will help Twitter sell Twitter ads to brands as part of a larger package.

So, now you know why Twitter bought Blue Fin Labs.

I'm so distracted by that picture of Anne Hathaway that I forget what we were talking about.

When I'm looking at a tablet or phone while watching TV I'm usually reading something that has nothing to do with the show. Am I unusual?

The thought of trying to read Twitter while watching TV is not appealing at all. Too much noise.

DVRs decoupled TV from real-time. Twitter please don't try to make us go back to the old regime!

Yes but we eventually figured out that HASHTAGS were mentioned in half of Superbowl ads, not Twitter.

Twitter specifically was in fewer ads than Facebook.

Yes but didn't we ultimately agree that hashtag was just code for Twitter?   So to speak?

Not at all. Tumblr, Instagram, and Pinterest all use hashtags heavily now.

And soon so will Facebook.

This can work well during events such as sports and a top show where people can't wait to see it so they watch live rather than DVR (there are very few of these now).  During the sports events, people are actively sharing thoughts about the game online whether its a bad call, a touchdown, or gloating to a friend.  So the hashtag can enhance the conversation, BUT does that lead to any monetization?If I know everyone is going to watch the Game of Thrones episode 1 live rather than DVR, will I do it too so I can participate in the online conversation?  I won't.  With a great show, I don't want the distractions.  I may tweet or facebook post during a sporting event, but there are breaks in the action.  I don't care about the live chats after the show, but it appears there are some that do.All the hashtags are great for twitter and to a lesser extent the others mentioned above, but I'm not sure it adds much to the brands.  At least not yet.

At least not yet.   But soon.  ESPN could usher in the new era.

Still waiting for that new era. :)


Someday, Geege. Someday. 

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