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Facebook, the world’s most addictive drug

Stashed in: Facebook!, You are the product., Active Users, Mobile Ads!

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The amount of data Facebook collects on users has helped it become the world’s second-largest advertising company on mobile devices.

Last year it claimed 19% of the $70 billion people spent on mobile advertising globally, compared to Twitter’s paltry 2.5%. Its data advantage will make it difficult for rivals to unseat it, which explains why its market capitalisation has risen to around $325 billion today.

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