Facebook, the worldâ€™s most addictive drug
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The amount of data Facebook collects on users has helped it become the worldâ€™s second-largest advertising company on mobile devices.
Last year it claimed 19% of the $70 billion people spent on mobile advertising globally, compared to Twitterâ€™s paltry 2.5%. Its data advantage will make it difficult for rivals to unseat it, which explains why its market capitalisation has risen to around $325 billion today.