Click-to-install rates - an analysis of 12 million app links
J Thoendell stashed this in Apps
All links are not created equal. As you can see by the data, click-to-install rates by feature seemed to have the most variance. Focusing on the right features can have a huge impact on how many people end up opening your app. In comparison, platform type had minimal impact on click-to-install rates.
These numbers are all a lot higher than I would have thought.
But I guess these reflect once the consumer has already decided to click.
Getting them to click is still very, very hard.
And in any case, no wonder Facebook is valuable.
I had never heard of Branch Metrics and deep views until I read this article. I ended up spending some time on their site and watching some videos. Here's a good example:
The mention that it enables apps to grow virally, so that may be why the numbers are so high. The tech is impressive.
Thank you for sharing that video, Edward.
I do not believe all of the above apps use this technology.