With Nicki Minaj!

They have 6 cofounders?!?!?!

With the Imoji app (free on iOS), you can take a photo and turn it into a personalized emoji — or “imoji” — which you can then drop in your iMessage texts. The interface is pretty intuitive, allowing users to take a photo or choose one that’s already on your phone. And the app goes beyond selfie emojis, since you can also search the Web for images. That means you could make an imoji of your lunch, your dog or Donald Trump’s hairdo. And you can decide whether to keep your imojis private or share them with the platform for other users to grab — while choosing (or not) to borrow other people’s public imojis.

Daniel Brusilovsky, one of app’s six co-founders, told OZY the goal was to bring “a little bit of life and fun into conversation.”

“If you’re having a tense moment or something,” he says, “I can just see people just cracking up over getting an imoji.”

No doubt people are already cracking up since the app’s successful launch on Thursday. Comedian Dane Cook posted an Instagram photo showing a sleepy imoji of himself.