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Jared Sinclair - A Candid Look at Unread's First Year

Stashed in: Mobile!, Monetization, startup, mobile, Apple, iOS, Mobile Dev!

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  • The paid-up-front app market is smaller than it may appear.

  • Coverage from influential bloggers can drive more sales than an App Store feature.

  • Paid-up-front business models don’t generate sustainable revenues.

  • If you want to make “real money” from a paid-up-front app, your launch week has to be be a box-office smash.

  • Don’t launch your paid-up-front app at a reduced price. Demand for your app will likely never be higher again. Price it accordingly.

  • Sustainable revenue must come from other sources than the original app purchase, either from consumable in-app purchases, or from recurring subscriptions.

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