Snack Survey Says 91 Percent of Americans Snack Daily

J Thoendell stashed this in Food

Source: http://www.businessweek.com/articles/201...

Nielsen broke down their findings further by gender. Women may find the results depressingly predictable. Here’s how it reinforces every stereotype employed by chocolate ads on TV:

• Women prefer chocolate, candy, or cookies. Men prefer salty treats, such as pretzels and chips.

• Both men and women reported satisfying hunger and cravings as their top reason for snacking, but a greater share of women report snacking for stress relief, because of boredom, or as an indulgence.

• Women also snack more often. Nearly one in four women surveyed said they snack three to four times a day. A little less than one in five men do. Women are also more likely to snack while using the phone or tablets during their downtime.

Whatever food companies are doing to encourage both men and women to eat between meals, it’s working. About 17 percent of people said they are snacking more than they were just one year ago.

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Nielsen broke down their findings further by gender. Women may find the results depressingly predictable. Here’s how it reinforces every stereotype employed by chocolate ads on TV:

• Women prefer chocolate, candy, or cookies. Men prefer salty treats, such as pretzels and chips.

• Both men and women reported satisfying hunger and cravings as their top reason for snacking, but a greater share of women report snacking for stress relief, because of boredom, or as an indulgence.

• Women also snack more often. Nearly one in four women surveyed said they snack three to four times a day. A little less than one in five men do. Women are also more likely to snack while using the phone or tablets during their downtime.Whatever food companies are doing to encourage both men and women to eat between meals, it’s working. About 17 percent of people said they are snacking more than they were just one year ago.