Source: Compare The Original And Most Recent Logos Of 20 Top Companies - Business Insider
Stashed in: Design!, Logos!
They simplified it a lot from 1976 to now.
See also how much companies spend on their logos...
Design is really just scouring the web for ideas to steal.
Someone please tell Tostitos to widen the jar...
"It's like someone just ironed the logo."
Logo Design: What's the worst logo failure you have ever seen? - Quora