Why Branch decided not to monetize.
Adam Rifkin stashed this in Monetization
Erin Griffith writes about the Obvious philosophy:
When Branch began pitching itself to investors earlier this year, the company’s founders proudly proclaimed that the young company was already profitable. They were selling “sponsored branches” for $50 a pop.
The Obvious team told them to stop that immediately. They said, “If you’re worried about being profitable now, you’re not building a big business,” Miller says. Branch should build something that could change the world and think about profitability later, they advised.
Sponsored branches at $50 a pop was pretty brilliant.
I do not agree with the advice not to monetize.
This is interesting. I wonder what Twitter would look like today if they had thought about monetization from the beginning? Possibly they wouldn't be in the same scramble they are today.